The GHI of Tactical Media
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Tactical media are the field being worked by artists adopting a positive attitude towards contemporary digital technology, in a critical, innovative spirit. Media artists reveal a preoccupation with aesthetics as a concept, not with a particular style. This trend is part of the creation of a new language for the communications network era, a user language which is successful as art because it transmits an effective activism. Media activists are a hybrid of artist, scientist, theoretician and political activist that shuns labels and categorizations. Their creations are characterised by integration of user and machine in the work itself, so that interactivity has an important place within it. The concept of tactical media allows Art with a capital and grassroots political activism to be combined and, in this sense, we could include in it the tactical struggle that is part of anti-globalisation movements. Media activists point to the power of tactics as a means of breaking down the barriers between mainstream values and alternative ones, between professionals and amateurs and even between people who are creative and those that are not.
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