The environmental dimension of images. The environment-image and its principal concepts

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Mikel Otxoteko
Independent researcher

From the 1960s onwards, new ways of displaying and perceiving images arose in new contexts or environments, generally of a playful and nocturnal nature. A series of environmental transformations were generated around images which meant that their production and public viewing became processes that were difficult to predict and interactive. Environment-image is the name that has been given to an image logic which finds its origins in groundbreaking events such as the Exploding Plastic Inevitable, organised by Warhol and which is now, thanks in part to the impetus of the digital technologies, becoming popular and flourishing in DJ-VJing sessions. Given its social importance and its ´radical´ specificity, we propose a series of concepts which will help us to understand which territory this type of images occupies and above all which relationship it establishes with its audience. Some of the principal concepts are: ‘environmental affect’, ‘reciprocal stimuli’ and ‘interbody’. Starting from the Deleuzian approach in movement-image and time-image, and taking Spinoza’s affect theory, we take a step forwards in order to continue developing the conceptual universe of this particular logic of the image: the environment-image.

Keywords
image, environment, VJing, affect, event, audiovisual

Article Details

How to Cite
Otxoteko, Mikel. “The environmental dimension of images. The environment-image and its principal concepts”. Artnodes, no. 26, pp. 1-11, doi:10.7238/a.v0i26.3380.
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This work is licensed under a Creative Commons Attribution 4.0 International License.

(c) Mikel Otxoteko, 2020


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Author Biography

Mikel Otxoteko, Independent researcher

Mikel Otxoteko works as a professor for the official design degree programmes at CESINE University Centre, Santander. In 2014 he received the International Mention with his doctoral thesis Audiovisual Arts and Neo-materialism, with an invitation from the filmmaker Manuel DeLanda to be visiting researcher in the School of Architecture at the Pratt Institute of Art and Design in New York. Immediately after this he co-coordinated the cinema dissemination festival Puntuetan, and developed artistic research projects such as Dance & Drill, which have appeared in multimedia screenings and exhibitions at locations like Les Abattoirs Museum of Contemporary Art in Toulouse, the Centre del Carme (Centre for Contemporary Culture) in Valencia, or The Rag Factory, London. Otxoteko positions his practice between video installation and cinema. His work has been recognised and backed by institutions such as International Encounters Traverse Video or the Tabakalera International Centre for Contemporary Culture of San Sebastián. In October 2020, he will release a documentary on the cod crisis in Newfoundland at the Toulouse Cinespaña Festival.

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