Multidimensional communicative strategies: the case ofmedia celebration of the Russian Victory

The commemoration of the Victory over Nazi Germany is currently the main national celebration in post-Soviet Russia. This article presents the results of a research on the communicative strategies undertaken by the Russian government and media in preserving the memory of the Victory. Considering the multidimensional nature of media events (Dayan and Katz, 1992), the analysis has taken into the account (1) the television broadcasting of the Victory parade in Moscow's Red Square, (2) the presidential speeches of the Victory between 2000 and 2010, (3) the thematic agenda of television news, (4) the history of program scheduling in the Soviet Central Television and the first Russian channel and, finally, (5), the new networked strategies to spread and preserve the historical heritage of World War II and the Victory over the Nazi regime. The main conclusions of this research are that, during its celebration, the Victory satures the Russian media space, and that the Russian government and media transform and update the celebration in a attempt to avoid oblivion and to preserve acertain version of history.