Happygram: visual narratives in panoptic society
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The social media boom and the starring role photography plays in it have brought changes to the production and reception of images as well as to the construction of our intimacy. Within this digital social environment, we become consumers and producers of images simultaneously: voyeurs observed on both sides of the screen, sharing embellished lives, compulsively photographed for online consumption. In this article, we look at the media autobiography constructed in the virtual sphere which makes up the Happygram, focusing on the transformation of gaze and photographic images and on new visual narratives generated in our personal archives. In parallel, we analyze the photographic responses in contemporary art in the face of these new dynamics, reflecting on the starring role of the selfie and the logging of experiences we share and consume in this digital panoptic.
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(c) José María Mesías-Lema, Sabela Eiriz, 2022
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José María Mesías-Lema, University of A Coruña
Associate university professor. Doctorate in Fine Arts from the University of Granada. Director of the research group www.arte-facto.org. Member of the artistic collective Communiars (www.communiars.org). He has delivered more than fifty conferences by invitation. Author of several books and articles in scientific magazines of renown whose lines of research center around activism and contemporary art for the defense of human rights. His last publication was the book Educación Artística Sensible: cartografía contemporánea para arteducadores for Editorial Graó. He was vice dean of International Relations, assistant vice rector of Students, Sports and Culture at the UDC, director of artistic intervention center NORMAL, and deputy director of the Inditex Professorship of Culture at the University of Dhaka, Bangladesh (2019).
Sabela Eiriz, University of A Coruña
Researcher, teacher, visual artist, and photographer. Degree in Audiovisual Communication (USC) and Master’s in Photography and Design (ELISAVA), with Compared Studies in Literature, Art and Thought (Universitat Pompeu Fabra) and the Plastic and Visual Arts Professorship (University of A Coruña). Currently developing her thesis on the Arts and Education doctorate program at the University of de Granada and is a teacher in the field of Audiovisual Communication and Advertising at the University of A Coruña, as well as being part of the research group ARTE-FACTO at the same university.
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