Transmedia narratology and transmedia storytelling
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The term transmedia storytelling has gone viral in media studies. But to what extent does it label a truly new phenomenon, different from the older concepts of adaptation and transfictionality? What does it really mean to tell a story through different media and under what conditions is it desirable? In this article, I examine several types of projects that could be considered as ‘transmedia storytelling’, without necessarily fitting within the paradigm of ‘West Coast’ (i.e. Hollywood) transmedia, and I look at three types of discourse associated with the phenomenon – the industry discourse, the fan discourse and scholarly discourse – in the hope of distinguishing scholarly discourse from the other two and defining some of its goals
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Marie-Laure Ryan, Independent scholar
Marie-Laure Ryan is an independent scholar specialising in how (new) media influence narrativity. Her book Narrative as Virtual Reality: Immersion and Interactivity in Literature and Electronic Media (2001) has won the MLA Comparative Literature award. She is the author of Possible Worlds, Artificial Intelligence, and Narrative Theory (1991) and Avatars of Story (2006), as well the editor of Narrative across Media (2004) and Storyworlds across Media (2014). She has published widely on narratology, possible worlds theory and cyberculture. She is the recipient of the 2017 Wayne Booth award for lifetime achievement from the International Society for the Study of Narrative.
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