New Media in the Mainstream
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Over the past decade, contemporary art has increasingly been shaped by concepts of participation, collaboration, social connectivity, performativity, and "relational" aspects. One could argue that art responded to contemporary culture, which is shaped by digital and other new technologies and the changes they have brought about. While art institutions and organizations now commonly use digital technologies in their infrastructure-"connecting" and distributing through their websites, Facebook pages, YouTube channels and Twitter tours-they still place emphasis on exhibiting more traditional art forms that reference technological culture rather than art that uses these technologies as a medium. The article discusses the historical roots of the complex relationship between new media and the mainstream art world, as well as museum exhibitions-media and traditional-that responded to technological culture.
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