Essays

The graphic iconism in advertising writing

Juan Carlos Rey

9-37

PDF (Castellano)

Advertising and erotic cinema in the press of the transition

Juan Carlos Rodríguez Centeno

39-47

PDF (Castellano)

The avant-garde advertising poster

Manuel Garrido Lora

48-62

PDF (Castellano)

The birth of the political cartel and its relationship with the vanguards

Pilar Lara Ruiz-Granados

63-72

PDF (Castellano)

The structure of the protocol and public relations in the state of autonomies

María Teresa Otero Alvarado

73-86

PDF (Castellano)

The use of language levels in advertising communication

Joan Sabaté i López

87-98

PDF (Castellano)

Helmut Newton: Self-portrait with wife and models

Diego Coronado e Hijón

99-109

PDF (Castellano)

Social marketing: brands before social causes

Antonio Leal Jiménez

110-114

PDF (Castellano)

Advertising and audience on the local radio

Manuel Chaparro

115-136

PDF (Castellano)

Reviews

Advertising communication

Pilar Lara Ruiz-Granados.

139-142

PDF (Castellano)

Goodbye to advertising

Victoria Castro Gordillo

143-148

PDF (Castellano)

Side notes: Reflections of an advertising

Manuel Garrido Lora

149-151

PDF (Castellano)

Strategies of persuasion

Manuel Garrido Lora

152-154

PDF (Castellano)