La tematització i personalització de la informació digitalitzada i el seu impacte en la formació d'opinió pública

The social, cultural and political impact of the process of topicalization and personalization of digitalized information constitutes, in itself, a serious methodological problem, given the enormous quantity of variables associated with this phenomenon. Apart from this previously stated difficulty, the problem raised by this article depicts a disjunction that is difficult to resolve due to the obvious lack of historical perspective. We could formulate it in the following terms: Are we advancing towards a model of homogenization of public opinion on a global and local level, or rather towards a disintegration of the same based precisely on the excessive nature of information which ends up turning into a chaotic range of topicalizations and subtopicalizations of the channel? Despite the uncertainty of the response, it seems obvious that this process affects —and will continue to affect— the political scenario, as well as the basic rules of representative democracy.