Teaching art and education to future teachers from Generation Z

Future kindergarten and primary school teachers mostly belong to Generation Z, a particularly complex group living in a complex era. Their training in art and education creates a wide variety of theoretical and practical lessons, and equally diverse experiences, that can correspond either to their own generational features as students or to their training as the teachers of tomorrow. This article presents a series of issues that bring together the results of marketing and advertising studies featuring Generation Z and the author's own university teaching practice, and contributions from different perspectives and educational trends established in the last century such as the student-centred learning approach. The article concludes by providing indications of what are known as good practices, and also ways of meeting present and future challenges.