Gestió de les xarxes socials com a eina d’aprenentatge a l’aula universitària

This study describes the experience of a Master in digital marketing where students managed the online communication through the social networks of the Master with two objectives: i) To put into practice the theoretical knowledge acquired through the day-to-day communication management to achieve a more active role for students in their learning; ii) To make the Master known through the student’s management of communication and the digital reputation of the Master.