Using the CLIL (Content and Language Integrated Learning) methodology in the area of Marketing
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Nowadays among the skills that our graduates must have, we identify the domain of new technologies and the development in foreign languages. This work focuses on this second point, in particular there is a project to improve the teaching quality in the University of Córdoba that pretends the gradual introduction of English in he subjects taught by the teacher linked to the project, applying CLIL methodology.
From the course 2007/08, the subject Marketing Management is incorporated in this project. The subject is taught in the degree Business Administration and Management (LADE) and on the joint degree (LADE + law). In this work, the activities carried out in the subject specified in that project are specified, as well as the main priorities that will be carried out in the near future.
From the course 2007/08, the subject Marketing Management is incorporated in this project. The subject is taught in the degree Business Administration and Management (LADE) and on the joint degree (LADE + law). In this work, the activities carried out in the subject specified in that project are specified, as well as the main priorities that will be carried out in the near future.
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Núñez Tabales, Julia M. et al. “Using the CLIL (Content and Language Integrated Learning) methodology in the area of Marketing”. Revista d’Innovació Docent Universitària, no. 3, pp. 99-105, https://raco.cat/index.php/RIDU/article/view/218738.
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