2010: Núm.: 5 - Octubre English. Economy of identity: differentiation and country brand | Paradigmes: economia productiva i coneixement

To reflect on and provide a discussion basis for a relatively new concept that has been scarcely defined by theory, that of economy of identity. Identity, Brand country, Intangibles, Differentiation, Catalonia

The brand of a country with a future

Josep Huguet i Biosca

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Introduction. Productive industries and the Catalonia brand

Enric Llarch

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Identity, recognition and differentiation

Salvador Cardús

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Brands are more important than countries

Manuel Castells, Mar Jiménez

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Building and assessing the brand

Josep M. Oroval

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Country brand. A differentiation mechanism and source of intangibles

Juan Carlos Belloso

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What is left of the country brand?

Josep Francesc Valls

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"The environment is the way to change the economic model"

Núria Peláez

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Scenarios after the crisis

Ramon Aymerich

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Between common sense

Alfred , 1961- Bosch, Josep Ramoneda, Arnau Albert

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BCN-CAT without forgetting Spain

Enric Marin, Ferran Mascarell, Xavier Salvador

102

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Barcelona: identity and cosmopolitanism

Jordi Portabella

115

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Conversation with foreign delegates of the. Looking abroad

Adriana Delgado

124

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Introduction. Productive industries and the Catalonia brand

Enric Llarch

136

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Language and economy

Isidor , 1949- Marí, Antoni Mir, Marta Rovira

138

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Escaping provincialism

Joan Manuel Tresserras

148

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Identity and tourism

Salvador , 1964- Anton Clavé

156

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Selling with passport

Modest Guinjoan

166

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Identity in doing

Jesús Àngel Prieto, Òscar Guayabero

172

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Identity of the territory in the knowledge economy

Montserrat Pareja-Eastaway, Josep Miquel Piqué

182

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Identity, localisation, logistics

Jordi Valls

194

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The Catalonia brand. The added value of identity

Arnau Albert

204

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Panel discussion. The perfect blend of Spaniards, Italians and Germans.

Llucià Casellas, Iago Esteve Murt, Ramon Ollé, Jordi Serret, Ferran Soriano, Toni Rodríguez

214

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Evaluation of existing rankings and assessment of the country brand

Juan Carlos Belloso

228

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Economy-related identity promotion policies

Roser Clavell

236

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Design of identity product and differential

Manel Alcalà, Fernando Julián, Xavier Espinach Orús

Versió Digital

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Economy of identity

Francesc Xavier Roca, Glòria Serrano

Versió Digital

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Catalonia needs to improve knowledge transfer to small and medium-sized enterprises.

Karen Maguire, Eulàlia Furriol

Versió Digital

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Commented bibliography:Identity economics”, de George Akerlof i Rachel Kranton.

Cinto Ros i Hombravella, Alfons García i Martínez, Santi Andorrà, Eulàlia Furriol, Alba Gubert

244 - 252

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Monogràfic

The brand of a country with a future

Introduction. Productive industries and the Catalonia brand

Panorama

Identity, recognition and differentiation

Brands are more important than countries

Building and assessing the brand

Country brand. A differentiation mechanism and source of intangibles

What is left of the country brand?

Articles

"The environment is the way to change the economic model"

Scenarios after the crisis

Between common sense

BCN-CAT without forgetting Spain

Barcelona: identity and cosmopolitanism

Conversation with foreign delegates of the. Looking abroad

Introduction. Productive industries and the Catalonia brand

Language and economy

Escaping provincialism

Identity and tourism

Selling with passport

Identity in doing

Identity of the territory in the knowledge economy

Identity, localisation, logistics

The Catalonia brand. The added value of identity

Panel discussion. The perfect blend of Spaniards, Italians and Germans.

Evaluation of existing rankings and assessment of the country brand

Economy-related identity promotion policies

Design of identity product and differential

Economy of identity

Catalonia needs to improve knowledge transfer to small and medium-sized enterprises.

Biblioteca

Commented bibliography:Identity economics”, de George Akerlof i Rachel Kranton.