Music projects and new forms of performative visuality: Beyoncé’s visual album Black is King

Black is King (2020), a media product sequel to The Lion King (2019), is Beyoncé’s new project in collaboration with Disney, the third visual album of her career and a globalizing narrative proposal of a promotional nature, focus on creating a media and cultural experience of the artist for his fans and listeners. The music video maintains its centrality in the current media ecosystem and has managed to adapt to the lines of development of transmedia communication. The visual album is an expanding format in the music industry that allows messages to be organized and to feed a personal narrative or star-text for musical artists. Black is King has served Beyoncé to create a storytelling that continues the path of other previous works, connects with activist positions in front of the African-American community and materializes a visual and experiential experience that has in the visualized performance one of the key components of it.