From video games to mass and digital media: transmedia strategies in The Last of Us universe

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Santiago López Delacruz
Universidad de la República Uruguay
https://orcid.org/0000-0001-9555-5428

This paper aims to describe and analyze the strategies developed by The Last of Us to configure a transmedia narrative in various mass and digital media systems. Through a methodological strategy based on the case study, it will be understood how The Last of Us structures a story that goes through various instances of meaning, starting from video games and crossing other languages, formats and platforms, which include comics, TV series and digital audiovisual productions. It is also intended to demonstrate the presence of a screen society, of hypermedia processes of circulation of media discourse, and of communication with users and viewers based on media convergence, which explicitly affects the consolidation of The Last of Us as effective example of transmedia narrative of the contemporary media era.

Keywords
Open world videogames, Transmedia storytelling, Media convergence, interactive digital communication

Article Details

How to Cite
López Delacruz, Santiago. “From video games to mass and digital media: transmedia strategies in The Last of Us universe”. 2024. Hipertext.net, 2024, no. 29, pp. 135-48, doi:10.31009/hipertext.net.2024.i29.11.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

(c) Santiago López Delacruz, 2024


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Author Biography

Santiago López Delacruz, Universidad de la República Uruguay

Graduate in Communication and Master in Information and Communication from the University of the Republic, Uruguay. PhD candidate in Communication from the National University of La Plata, Argentina. Professor of the Department of Media and Languages of the Faculty of Information and Communication, University of the Republic. His field of research is focused on film theory, the study of audiovisual media, transmedia narratives and discursive production/circulation in the digital sphere.

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