Social media and its participation in the construction and understanding of the interactive story of online videogames

According to Goldstein, Bukingham and Brougère (2004), playing can reinforce social bonds. In digital environment, where the game is an activity that awakens great interest (Sánchez-Navarro, Aranda and Martínez-Martínez, 2015) and where the possibility of online intervention in multiplayer videogames is added, a new dimension is opened in which social media can be one more tool that facilitates the interaction of the participants. The players look for places in which to share information about the game and tricks, also to look for partners who help them overcome a challenge or even provide interpretations and thus complete the story that the video game offers. In this sense, social media can serve as allies for the creation of communities where their members, in addition to interacting, establish bonds of trust and identify themselves around a common history: the game. The objective of this paper is to approach the presence and use of social media by players of the main online videogames. Also it analyzes the possibilities they offer for the construction and understanding of the interactive story of digital games as facilitators of the creation of communities of value (Sanz-Martos and López-Borrull, 2015).