Museos, memoria colectiva e imaginarios narrativos. La comunicación participativa como estrategia para construir relatos no hegemónicos en museos con vocación social

Catalina Morla Gayà Morlà; Marta Rizo García

doi:10.7238/artnodes.v0i29.393014

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DOI: https://doi.org/10.7238/artnodes.v0i29.393014

Catalina Morla Gayà Morlà

Autonomous University of Barcelona

https://orcid.org/0000-0001-6190-6824

Marta Rizo García

Autonomous University of Mexico City and Autonomous University of Barcelona

https://orcid.org/0000-0003-3066-1419

This article proposes that museums should be understood as agents with the capacity to promote participatory communication strategies. These allow interaction with communities so that they can participate in the construction of the stories about themselves that are produced and exhibited by museums. We begin with a clear premise: currently, museums with a social vocation are facing crises of participation and narrative. To resolve these crises, it is vital to debate participation, inclusion, and the types of access that communities have to museums. It is also crucial to debate the narrative imaginaries proposed in the discourse of these institutions. Firstly, the notions of practical communication and community are introduced. These are understood as the basis for the inclusion of collective imaginaries in the cultural narrative proposed by museums. Secondly, participatory communication is suggested as a theoretical-methodological proposal that facilitates the link between narratives/stories and collective memories. To empirically illustrate the proposal, we revisit some conclusions from the participatory communication process undertaken by the Maritime Museum of Mallorca in 2018 and 2019. The article ends with some conclusions from the aforementioned empirical research, as well as an open debate. The aim is to continue to contribute to the debate surrounding the relationship between museums, memory, and narrative.

Keywords

participatory communication, narrative imaginaries, collective memory, museum

How to Cite

Gayà Morlà, Catalina Morla; and Rizo García, Marta. “Museums, collective memory and narrative imaginaries. Participatory communication as a strategy for constructing non-hegemonic stories in museums with a social vocation”. Artnodes, no. 29, pp. 1-10, doi:10.7238/artnodes.v0i29.393014.

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This work is licensed under a Creative Commons Attribution 4.0 International License.

(c) Catalina Gaya, Marta Rizo García, 2022

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Author Biographies

Catalina Morla Gayà Morlà, Autonomous University of Barcelona

Doctorate in Communication and Serra Húnter lecturer in the department of Media, Communication and Culture (UAB). She is a professor of Cultural Politics in times of global capitalism, the master’s of the Department and of Jouranlistic Writing, in the undergraduate. Until 2020, she was a consultant at the UOC for the Master in New Narratives and the professor for Mirada y Método on the Master in Literary Journalism at the UAB. She headed up the Estudio sobre las percepciones en torno a las violaciones machistas y la igualdad entre los jóvenes de 14 a 18 años de las Islas Baleares; Dona’m la Mar, project of the Maritime Museum of Barcelona surrounding how to incorporate women into its narratives, and La remor de la memòria, a participative community project for the Maritime Museum of Mallorca. Dona’m la mar won first prize for a project awarded by the Catalonia Association of Museum Workers. She has over 20 years’ experience as a journalist in various countries, including Mexico, where she worked for the magazine, Cambio, headed up by Gabriel García Márquez. “Ve, vive y cuéntalo” –a lesson and Nobel prize winner – has marked her entire career as a researcher of non-hegemonic discourse. She is the author of, among others, El mar es tu espejo (2017, Libros del KO) and Ulises es nombre de mujer. Un relato no oficial del mar (MMB-Diputación de Barcelona, 2021).

Marta Rizo García, Autonomous University of Mexico City and Autonomous University of Barcelona

Graduate degree, Master and Doctorate in Communication from the Universitat Autònoma de Barcelona. From 2001 to 2002, she was a researcher with the Laboratory of Complex Communication (LabComplex) at the Ibero-American University of Mexico. Since 2003, she has been a professor at the Academy of Communication and Culture at the Autonomous University of Mexico City, and since 2020 she has been an associate professor with the Master in Communicative Innovation for Organizations at the Autonomous University San Luis Potosí (Mexico) and with the degree in Communication and Master’s in Journalism and Digital Communication with the Universitat Oberta de Catalunya (Spain). From February 2022, she is a lecturer in the Department for Media, Communication and Culture at the Universitat Autònoma de Barcelona. From 2008 to 2020, she coordinated the Research Group Comunicación Intersubjetiva of the Mexican Association of Communication Researchers, and since 2018 she has been vice coordinator for the Work Group Theory and research methodology in communication for the Latin American Association of Communication Researchers. She is the author of 19 books, over 100 academic articles, and more than 60 book chapters. She has been a speaker and conference attendee at nearly 200 events in México, Spain, Portugal, Germany, France, Cuba, Panama, Peru, Argentina, Bolivia, Uruguay, Brazil, Costa Rica and Colombia, among other countries. She is a member of the National System of Researchers (Level 2) of the National Board of Science and Technology (Mexico). She is part of the Editorial Committee of over 20 academic magazines in Mexico, Brazil, Chile, Argentina and Spain, among other countries.

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