Transmedia narrative and design of emerging spaces in the economic reality of design

Main Article Content

Aleix Carrió i Millà

The data presented in this article in relation to the economic weight of design place this discipline in a dimensions with possibilities to face new challenges, given its strong quantitative and qualitative increase in recent years. At the same time, this growth shows that, since 1986, in Catalan design there have been three key causes that explain the disruptive changes that have transformed its behaviour and positioning and that, therefore, provide an understanding of the process of design in which we are immersed. The sum of these factors reveals that Catalan design is in a good position to successfully take advantage of the expectations for development, innovation and technological change that the transmedia unviverse entails. A space in which interdisciplinary design can bring creativity and centrality.

Keywords
communication, design, GDP, innovation, technology

Article Details

How to Cite
Carrió i Millà, Aleix. “Transmedia narrative and design of emerging spaces in the economic reality of design”. Temes de Disseny, no. 33, pp. 88-99, https://raco.cat/index.php/Temes/article/view/327271.
Author Biography

Aleix Carrió i Millà

Dr. Industrial Engineer (UPC), Economist (UAB), MBA (ESADE) and Systems Analyst (IIM). Fellow of the Training Plan for Research Personnel (Ministry of Education and Science). Professor of Business Policy (ESADE and UAB). Expert in management simulation models, especially in the study and application of business games in pedagogical and research areas. Strategic planning consultant, specialising in matrices of competitive position and of growth, among others.