The Art of Printing Sensations. The Graphic Art Reinvent Themselves in Order to Survive the Digital Impact

When the economic crisis appeared to push us towards digital formats in lieu of ink-scented paper, when e-books and PDF files were beginning to replace printed books and catalogues at faster pace than had been foreseen, when the demise of the graphic arts seemed to be in sight, some businesses in the sector refused to give up, surprising us with new sensory proposals in printed matter. As well as being visually attractive, these proposals provide olfactory and tactile experiences, an even react to body temperature. Innovation and interaction in a pure state.