Improvement of MBA Innovation with Creative Techniques: Lego Serious Play

This work presents the results of a gamification project developed in the scope of the Business Administration Master (BAM, Universitat Politècnica de València, Campus d’Alcoi). The main goal of the project was to identify a set of strengths and weaknesses in a real company. The tool used for the game was Lego Serious Play (LSP). The people involved in the project were the BAM students mixed together with the company workers. The results were positive in both levels, the achieved goals and the students/workers cooperation.