Propaganda in social networks: Twitter content analysis during the Andalusian electoral campaign case

The communicative phenomenon of propaganda
is present in all time periods. However, it acquires
greater relevance in electoral campaigns.
This work aims to show what type of digital propaganda
campaign has been most appealed by
the political parties that ran for the Andalusian Parliament (Spain) in 2018. With this objective, a
content analysis has been applied to the official
Twitter accounts of each organization. Finally, literature
on the political effects of propaganda were
reviewed for the discussion of the obtained data.
These results have confirmed the scientific evidence:
the party that has mostly used a negative campaign
has been the most affected at the elections.