The internationalization of Valencian universities through Twitter

Internationalization policies are becoming very
important in the institutional communication strategies
of Spanish universities. Social networks are
presented as the best channel to build the brands
of universities in search of students and researchers
to increase their international projection.
This research analyzes how the five public universities
of the Valencian Community take advantage
of corporate communication through Twitter
to increase their internationalization policies. The
study shows that actions related to knowledge
transfer and innovation dominate the institutional
communication of the examined universities on
Twitter.