The Perception of territory, conditioning and opportunity for tourism through local agents in Jalisco, Mexico.

The article analyzes the perception of territory among key agents of local tourism field to investigate how affects the approach to tourism in Ameca, Jalisco, municipality to the west of Mexico marked by migration, whose tourism potential is an alternative for its socioeconomic development. The methodology used is phenomenological, resorting to semi-structured interviews and interpretive analysis to deepen the perception of the participants, complemented by ethnography and documentary analysis to contextualize the place. Results show that, by internalizing socioeconomic and cultural components that affect their experiences in the territory, the agents form a place image that can represent a conditioning factor for tourism development, orienting its dispositions in a negative sense despite any potentiality, also through their perception, endogenous corrective strategies can be found.