La publicidad de salud en la prensa ilustrada de finales del siglo XIX

At the end 19th century, the advertising of patent medicines was vital for the development of the press and the evolution of the advertising activity, in the first industrialized countries. Given the inexistence of studies about this issue in Spain, it is presented the hypothesis about the existence of a similar process. The investigation is focused on the analysis of a group of advertisements appeared from 1891 to 1899 in the illustrated weekly magazine Blanco y Negro. The objective is verifying the weight of this sector, as well as describing the different galenic forms and the kind of specialization that predominated.