Que es el branding
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Matthew Healey, Gustavo Gili, Barcelona, 2009
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Muñoz Sivianes, Paula. “Que es el branding”. Questiones Publicitarias, vol.VOL 1, no. 14, pp. 168-73, https://raco.cat/index.php/questionespublicitarias/article/view/349805.
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