The management of corporate social responsibility: Proposal of a theoretical model.

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Estrella Barrio Fraile
Universitat Autònoma de Barcelona
In the present article a review of the literature dealing with the management of Corporate Social Responsibility (CSR) is carried out, with the aim of making a proposal for a theoretical model of CSR management. In the current business landscape in which we find a growing distrust of organizations and the arrival of a new multilateral relationship between companies and their stakeholders, the establishment of a CSR management model allows organizations to respond to interests of its stakeholders and restore confidence in citizenship.
Keywords
RSC, RSE, model, management, communication, intangible value

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How to Cite
Barrio Fraile, Estrella. “The management of corporate social responsibility: Proposal of a theoretical model”. Questiones Publicitarias, vol.VOL 1, no. 22, pp. 59-68, https://raco.cat/index.php/questionespublicitarias/article/view/349285.
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Author Biography

Estrella Barrio Fraile, Universitat Autònoma de Barcelona

Departament de Publicitat, Public Relations and Audiovisual Communication