More and more, Design is acquiring a growing significant relevance within the group of business strategies, as well as a bigger consolidation as a fully recognized university discipline. But precisely on the basis of experiencing a consolidation process, it is essential to reflect on the own condition in order to generate a theory content of one’s own that will allow Design to take a side, as well as to put conscious analysis into practice: becoming aware, the critical sense, means to reduce domination. In fact, and as Ruedi Baur suggests in one of the herein published texts, the starting point of any design process should rest on the very act of questioning, as well as on the comprehension of the present elements.