Matter still matters. Design education for a material culture in the immaterial age

Main Article Content

Silvia Pizzocaro

Following the teaching experience developed for more than two decades within the design curricula of the Scuola del Design del Politecnico di Milano, between 2015 and 2016 a small group of scholars [1] – sharing the common experience of teaching design fundamentals for university novices attending first year design courses – committed to a reflection to refine certain pedagogical elements to foster a coherent, rich, and grounded basis for local design studio courses intended for design newcomers.

Addressing needs frequently expressed by novice students exposed to design fundamentals at the very beginning of their university curriculum, the group study interests were meant to condense and coagulate a disciplinary, although multifaceted, recognition of the factors grounding a dense sense of design that could be articulated on the terrain of the tangible substance of things and of the relevance of the human dimension [2] of the relation with matter.

To better inspire and guide design learners to fully understand (and exploit) the meanings and opportunities of materiality – as well as to cope with the counterpart claims of immateriality – it was assumed that approaches to product design for novices more than ever advocate an integrated approach to the study of physical attributes of materials entwined with the meaning of the profound humane experience with materials themselves.

This contribution focuses on some commentaries highlighted during the collective scholarly reflection.

Keywords
product design, material culture, language of materials, culture of materials, sensory properties of materials, social meanings of materials

Article Details

How to Cite
Pizzocaro, Silvia. “Matter still matters. Design education for a material culture in the immaterial age”. Temes de Disseny, 2018, no. 34, pp. 92-103, doi:10.46467/TdD34.2018.92-103.
Author Biography

Silvia Pizzocaro, Politecnico di Milano, Scuola del Design

Full professor of Industrial Design at School of Design of Politecnico di Milano, where she was awarded her Master of science Degree cum laude in Architecture and her Ph.D. in Industrial design. Her research activity is embedded in the section Design and Cultures of the Department of Design. From 2012 to 2015 she was appointed Head of the Degree programme in Product Design and of the related Master of Science programme in Product Design for innovation. Over the years she has worked at the intersection of design theory, design research culture and doctoral education in design. Further main interests have focused on user studies for product design and product design pedagogy. Recent books which she has written or edited include Introduzione agli studi sull’utente. Conoscere gli utenti tra ricerca e design dei prodotti and Artefatti concreti. Temi di fondamento per il design di prodotto.

References

Ashby, Michael and Kara Johnson. 2002. Materials and Design. The Art and Science of Material Selection in Product Design. Oxford: Butterworth Heinemann.

Bassi, Alberto. 2010. “Il design dell’artefatto tecnologico.” In XXI secolo, Enciclopedia Treccani. Accessed May 17, 2018, http://www.treccani.it/enciclopedia/il-design-dell-artefatto-tecnologico_(XXI-Secolo)/.

Bolchi, Elisa. 1997. “Dal taglio alla carezza: la ricerca del buon contatto nei rasoi femminili.” In Il senso delle cose. I significati sociali e culturali degli oggetti quotidiani, edited by Andrea Semprini. Milano: FrancoAngeli.

Bucchetti, Valeria. 2016. “Segni di identità.” In Artefatti concreti: temi di fondamento per il design di prodotto, edited by Silvia Pizzocaro, 125-148. Milano: Edizioni Unicopli.

Connor, Steven. 2014. Effetti personali: vite curiose di oggetti quotidiani. Milano: Cortina..

Cristallo, Vincenzo. 2015. “La crisi del prodotto nel ‘design di prodotto’.” Op. cit., 152 (Gennaio): 25-37.

De Fusco, Renato. 2008. Parodie del design: scritti critici e polemici. Torino: Allemandi.

Drazin, Adam and Suzanne Küchler. 2015. The Social Life of Materials. Studies in Materials and Society. London: Bloomsbury Academic.

Fiorani, Eleonora. 2000. Leggere i materiali: con l'antropologia, con la semiotica. Milano: Lupetti.

Fischer, Tom. 2007. “What We Touch, Touches Us: Materials, Affects, and Affordances.” Design Issues, Vol. 20 no. 4: 20-31.

Fontanille, Jacques. 2002. “La patina e la connivenza.” In La società degli oggetti: problemi di interoggettività, edited by Erik Landowski and Gianfranco Marrone, 71-95. Roma: Meltemi.

Koskinen, Ilpo. 2016. “Agonistic, Convivial, and Conceptual Aesthetics in New Social Design.” Design Issues 32, no. 3: 18-29.

Küchler, Susanne. 2008. “Technological Materiality: Beyond the Dualist Paradigm.” Theory, Culture and Society 25, no. 1:101-120.

Küchler, Susanne. 2015. “Materials: The Story of Use.” In The Social Life of Materials. Studies in Materials and Society, edited by Adam Drazin and Suzanne Küchler, chapter 15. London: Bloomsbury Academic.

Leroi-Gourhan, André. 1977. Il gesto e la parola, vol. II: la memoria e i ritmi. Torino: Einaudi.

Lévi-Strauss, Claude. 1962. La pensée sauvage. Paris: Plon.

Lyotard, Jean-François and Theo Chaput. 1985. Les immateriaux. Paris: Centre Georges Pompidou.

Maldonado, Tomás. 1992. Reale e virtuale. Milano: Feltrinelli.

Manzini, Ezio. 1986. La materia dell’invenzione. Milano: Arcadia.

Manzini, Ezio. 1990. Artefatti: verso una nuova ecologia dell’ambiente artificiale. Milano: Domus Academy.

Manzini, Ezio and Carlo Vezzoli. 1998. Lo sviluppo di prodotti sostenibili. Rimini: Maggioli.

Marrone, Gianfranco. 2002. “Dal design all’interoggettività: questioni introduttive”. In La società degli oggetti: problemi di interoggettività, edited by Erik Landowski and Gianfranco Marrone, 9-38. Roma: Meltemi.

Miodownik, Mark. 2004. “The sound of materials.” Materials Today 7, no. 9: 13.

Miodownik, Mark. 2008. “The taste of a spoon.” Materials Today 11, no. 6: 6.

Miodownik, Mark. 2015. La sostanza delle cose: storie incredibili dei materiali meravigliosi di cui è fatto il mondo. Torino: Bollati Boringhieri.

Norman, Donald A. 1997. La caffettiera del masochista: psico-patologia degli oggetti quotidiani. Firenze: Giunti.

Pizzocaro, Silvia. 2013. “Narrare le cose.” In Il design vive di oggetti-discorso: design e narrazioni, edited by Antonella Penati, 29-57. Milano: Mimesis.

Pizzocaro, Silvia, (ed.). 2016. Artefatti concreti. Temi di fondamento per il design di prodotto. Milano: Unicopli.

Pizzocaro, Silvia. 2016a. “Ri-fondamenti del design: interpretare saperi”. In Fare ricerca in Design. Forum dei dottorati di ricerca in design, Second edition, edited by Raimonda Riccini, 382-394.

Penati, Antonella. 2013. Il Design vive di oggetti-discorso: design e narrazioni. Milano: Mimesis.

Rognoli, Valentina, and Marinella Levi. 2011. Il senso dei materiali per il design. Milano: FrancoAngeli.

Santachiara, Denis, edited by. 1985. La neomerce. Il design dell’invenzione e dell’estasi artificiale. Milano: Electa.

Tonelli, M. Cristina. 2016. “La storia negli oggetti.” In Artefatti concreti. Temi di fondamento per il design di prodotto, edited by Silvia Pizzocaro, 149-183. Milano: Edizioni Unicopli.

van Hinte, Ed. 1997. Eternally Yours: Visions on Product Endurance. Rotterdam: 010 Publishers.