Spaces for consumption and transmedia activations

Spaces for consumption have to predict and satisfy the needs and desires of their customers and must therefore always be alert to the main macrotrends that are dominating the sector. The implementation and activation of a transmedia communication strategy enables them to position themselves in a relevant and differentiated way with regard to their competitors.We propose commandments to help us perform specific actions in order to provide exceptional experiences to consumers and be sure of meeting their expectations, thus ensuring the success of a given business.