The design of new products

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Jordi Montaña

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Montaña, Jordi. “The design of new products”. Temes de Disseny, no. 5, pp. 233-8, https://raco.cat/index.php/Temes/article/view/29195.
Author Biography

Jordi Montaña

Professor and Director or the Department of Marketing at ESADE. Member of Quod. Disseny i Marketing. S A. Belongs to the Board of Advisers of Temes De Disseny.

Doctorate in Industrial Engineering by the Polytechnic University of Catalonia. Master in Business Direction and Administration by ESADE, where he teaches. Currently president of Integral Design and Development, SA.

Jordi Montaña is a lecturer at Esade and is Professor at the Ramon Llull University. He is Head of the Department of Design

Management at Esade and Director of the Strategic Brand Design course offered at Esade-Madrid.