From product to object. Towards a revaluation of the material environment

This article raises a parallelism between what happened afet the industrial revolution and the shift towards the post-industrial eta that we are experiencing today. It is assumed that the shift toward the conversion of consumers into users and products into services leaves industrial designers out of the picture, in the same way that craftsmen had been left behind as outdated figures. Proposed in this paper are a number of strategies aimed at adding value to the material environment and giving new meaning to the role of designers.