Semiotic analisis and persuasive aesthetics strategy in television commercials
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Casanovas, Anna; Poch, Anna. “Semiotic analisis and persuasive aesthetics strategy in television commercials”. Temes de Disseny, 1989, no. 3, pp. 191-5, https://raco.cat/index.php/Temes/article/view/29088.
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