The challenge of measuring ideological bias in written digital media
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Ana S. Cardenal
Universitat Oberta de Catalunya
Carol Galais
a Universitat Oberta de Catalunya
Joaquim Moré
Universitat Oberta de Catalunya
Camilo Cristancho
Universitat de Barcelona
Silvia Majó-Vázquez
University of Oxford
This paper makes a proposal to measure the ideological bias
of digital media that is based on machine learning. We use
a strategy based on the use of texts to identify ideologically
charged words, which studies of political science also use to
measure the positions of parties and candidates. Our proposal
presents two differential features with respect to previous
studies: it uses the concept of a frame as unit of analysis to
identify ideological bias and it relies on the tweets of politicians
as the reference text for identifying ideologically connected
groups of word – i.e., frames.
Keywords:
Digital media, media bias, machine learning, algorithms, content analysis
Article Details
How to Cite
Cardenal, Ana S. et al. “The challenge of measuring ideological bias in written digital media”. Quaderns del CAC, vol.VOL 21, no. 44, pp. 37-46, doi:10.34810/qcac44id405271.