Articles

Library marketing: a reality in progress

Àngels Massísimo i Sánchez de Boado

5

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Fundraising: possibilities and uses in practices for the raising of funds for patronage and sponsorship

Ciro Llueca Fonollosa

27

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Virtual exhibitions in the Humanities Library-UAB: an experience and a service more than satisfying

Marina Carbonell

39

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The librarian in an advertising agency

Bibiana Borrás Barris

47

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Dolors Lamarca: “The balance between preservation and diffusion”. Interview prepared by Marta López Vivancos and Anna Rovira

Marta López Vivancos, Anna Rovira Fernández

53

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Carol A. Brey-Casiano: “¡Yes, we can do it!”

Jesús Gascón García

73

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Project for the intercultural dialogue in the Biblioteca del Distrito 2 (District 2 Library) de Terrassa (Catalonia)

Maria Gental Morral

87

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Reflexions japoneses al voltant de l'arquitectura de biblioteques

Daniel Gil Solés

97

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