Google search activities for predicting election results
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This research aims to analyze the usefulness of Google searching activity to explaining and/or predicting different events. In this study we propose a panel data econometric model that shows that Google search statistics have explanatory and predictive capacity on the evolution of voting intentions in the Spanish elections. The relationship between votes and searches is significant, positive and has a coefficient greater than unity, so that if Google search statistics increase in 1 point, voting intention increases by more than 1% of the electorate.
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