AI and the control of subjectivity The path of biopolitical governance

One of the driving forces of history has been the exercise of power, as Foucault already demonstrated, which has evolved from the control of territories to the control of subjectivities, understood as biopolitics. With the arrival of technology and advances in AI, this control of subjectivity has taken on new nuances, starting with the digitization of data. The objective of this research is to analyze AI and the control of subjectivity as part of the path of biopolitical governance, following Foucault's theoretical approach to a social system based on control through the use of power. The methodology followed is qualitative, utilizing current academic sources on the influence of technology on systems of social and political control. As Lupton points out, this is reflected in a "digital data economy" (Lupton, 2016, p. 116), which involves detailed monitoring of each individual as part of the new governance systems. Each subject's data is of great political and monetary interest, as it can limit their freedom and influence their decisions. The use of big data by certain select groups (government-business alliances) allows them to control subjectivities to establish the rules of the game of human possibilities. The conclusions address the question of whether AI serves human subjectivity, or, on the contrary, whether human subjectivity serves AI and its programmers, thereby nullifying a vital value such as subject autonomy.