El disseny i l'angoixa de la identitat

In our country design, and in particular industrial Design is experimented a very active phase due to a diversity of reasons that  give good hopes for the future. In very different fields design is  Spoken of and is given much attention in the mass media. This  sometimes gives place to an informative intoxicacíon in relation  to the explanation of what Design is.

There are such qüestions as: what is industrial Design?. which  are its historical antecedents? what are the differences between  its branches? which is its field of application, its límits and possibilities?, that may be answered in different and at times contradictory ways, owing to the fact, in my opinion, that the theoretical  body of teaching has not defined its nature with precision.

The article comments on the lack of historical analysis intrínsic  to industrial Design, that is to say with no mediation of architec ture art or engineering. It is suggested that one of the causes for this abscnce is that the «official definition» is ambiguous and allows  any sort of interpretation. Another cause may be the little emphasis laid, when speaking of industrial Design, on the nature of  the object and its shape as being the centre of design's field  of intervention, or on the complex interrelationship of the individual with the world of objects that surrounds him.

The design of objects shapes, product of a certain field of industry, is liable to undergo the most astonishing and significant  evolution as consequence of the relentless development and so phistication of the material, technology and means of production.  Nowadays the objects plays the main role. The designer as a shape specialist has an important part in all these events.