DOI: https://doi.org/10.5565/rev/qp.2022530

Essays

The experiential communication, portrait of the use in the museums of Barcelona: CCCB, La Virreina, and Moco Museum

Yolanda Justicia, Maria Cristina Vergara, Juan Diego Mahecha

55-66

PDF (Castellano)

Brandwashing. NIVEA Case Analysis

Mario Molina Osorio, Albert Gené Salgado, María Llopart Morgades

45-53

PDF (Castellano)

Reviews

Antiheroes aren't born, they're made: story arc and storytelling in antihero tales

Montse Vidal Mestre

69-71

PDF (Castellano)

Essential advertising

Daniel Tena-Parera

67-68

PDF (Castellano)

Editorial

Advertising doesn’t sell, convince

Daniel Tena-Parera

41-44

PDF (Castellano)