La argumentación publicitaria

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Jorge David Femández Gómez

JEAN-M!CHEL ADAM y MARC BüNHOMME, Madrid, Cátedra, 2ooo

Keywords
Publicidad, argumentación

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Femández Gómez, Jorge David. “La argumentación publicitaria”. Questiones Publicitarias, vol.VOL 1, no. 8, pp. 136-40, https://raco.cat/index.php/questionespublicitarias/article/view/349890.
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