The proximity of distance
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Many authors have tried to define the advertising discipline, each one has contributed a different perspective to contemplate it, but all converge in a point that defines advertising as a poly mOJfo phenomenon, a discourse that integrates and nourishes all cultural manifestations. that generate and serve as a framework for persuasive communication.
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Lasso de la Vega González, Carmen; and Castro Gordillo, Victoria. “The proximity of distance”. Questiones Publicitarias, vol.VOL 1, no. 7, pp. 86-119, https://raco.cat/index.php/questionespublicitarias/article/view/349902.
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