Advertising and audience on the local radio
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Talking about local advertising and especially focusing on the Andalusian context implies facing ignorance of fundamental aspects of its mediatic reality, indifference and lack of appreciation on the part of the advertising sector towards the emerging reality that the local media suppose.
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Chaparro, Manuel. “Advertising and audience on the local radio”. Questiones Publicitarias, vol.VOL 1, no. 6, pp. 115-36, https://raco.cat/index.php/questionespublicitarias/article/view/349921.
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