La televisión etiquetada: nuevas audiencias, nuevos negocios.
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José María Álvarez Monzoncillo (Coord.)
Ariel, Barcelona, 2011
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Calvo Moreno, José María. “La televisión etiquetada: nuevas audiencias, nuevos negocios”. Questiones Publicitarias, vol.VOL 1, no. 16, pp. 144-8, https://raco.cat/index.php/questionespublicitarias/article/view/349770.
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