Las primeras agencias españolas de publicidad: 1912-1934

Article Sidebar

PDF (Castellano)

Main Article Content

Ma Dolores Fernández Poyatos
UNIVERSIDAD DE ALICANTE

History, on all fronts, considers the first third of the 20th century the Spanish modernity. That fact has sparked an interest of a hidden field in the history of the Spanish advertising: the advertising agency, unquestionable factor of development and evolution of the advertising sector. In order to study it, several reliable sources from that period have been used to obtain unprecedented testimonies which verify the creation of several agencies unknown until now. 

Keywords
advertising agency, advertising, history

Article Details

How to Cite
Fernández Poyatos, Ma Dolores. “Las primeras agencias españolas de publicidad: 1912-1934”. Questiones Publicitarias, vol.VOL 1, no. 15, pp. 52-71, https://raco.cat/index.php/questionespublicitarias/article/view/349783.
Rights

Copyright

Authors who publish with this journal agree to the following terms:
  1. Authors retain copyright.
  2. The texts published in this journal are – unless indicated otherwise – covered by the Creative Commons Spain Attribution 4.0 licence. You may copy, distribute, transmit and adapt the work, provided you attribute it (authorship, journal name, publisher) in the manner specified by the author(s) or licensor(s). The full text of the licence can be consulted here: https://creativecommons.org/licenses/by/4.0/.
  3. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  4. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Author Biography

Ma Dolores Fernández Poyatos, UNIVERSIDAD DE ALICANTE

Doctora por la Universidad de Alicante con “Origen y evolución de la actividad publicitaria en España. 1880-1936”. Proyectos investigación internacionales y nacionales. Líneas investigación: Comunicación turística y alimentación infantil e Historia de la publicidad. Docencia en Historia de la publicidad, Estrategia de la comunicación, Publicidad y turismo y Lenguaje publicitario.