Reflexiones en torno a la concepción humanista y antropológica de la cultura
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The object of this article is to clarify the notion of culture, whose generalized use has undergone a certain trivialization. According to the author the way the notion of culture can be conceptualized is twofold· the humanist conception and the anthropological conception. At the same time it explores the idea of culture as lifi style, a notion that has greatly shaped in the jield of advertising.
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Busquet Durán, Jordi. “Reflexiones en torno a la concepción humanista y antropológica de la cultura”. Questiones Publicitarias, vol.VOL 1, no. 11, pp. 95-109, https://raco.cat/index.php/questionespublicitarias/article/view/349854.
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