La responsabilidad social corporativa, nuevos contenidos para la comunicación empresarial
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The corporative social responsibility has burst in into the business world of a so fost and extended form that it has become the concept of greater implanta tion in the policy of companies and institutions in the last years. In this work we described and we analyzed its origin, the relation reputation-responsibility, the putting in practice ofprograms and projects ofRSC, and their reflection and rele vance in the communication of the companies and the advertising campaigns.
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Rodríguez Centeno, Juan Carlos. “La responsabilidad social corporativa, nuevos contenidos para la comunicación empresarial”. Questiones Publicitarias, vol.VOL 1, no. 10, pp. 143-64, https://raco.cat/index.php/questionespublicitarias/article/view/349864.
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