Catalan and Madrid universities in social media
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In nowadays’ competitive environment, marketing and advertising are essential for higher education institutions. When students have to choose their future university, universities strive to be in the student’s mind. Social networks are the best option for universities to reach students because they make massive use of them. This article studies Catalan and Madrid universities behavior in social media in order to attract students and be choosed as their future university. The aim is to discover which of both autonomous communities have better results in social networks.
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Perez-Bonaventura, Marc et al. “Catalan and Madrid universities in social media”. Questiones Publicitarias, vol.VOL 4, no. 27, pp. 11-20, doi:10.5565/rev/qp.349.
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