El infoentretenimiento en los informativos líderes de audiencia en la Unión Europea

This study analyzes the topic of infotaintment which is observed in those television news programmes with the highest audience share in the European Union. Infotaintment is established according to the topic category, that is, news which deal with popular culture (cinema, music, videogames…), curiosities, human interest and celebrities. The study has been carried out with a sample of news programmes with the highest audience share, both on public and commercial television channels, in thirteen countries of the European Union throughout 2003 and 2004. In the first place, a revision of the literature is undertaken, with the comparative frame and the contributions of the main authors. Next, the methodology used in this research is introduced. Finally, the results are discussed and the main conclusions are stated.