Suena bien, pero no potencia adecuadamente el concepto ni el sentimiento.
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Advertisers and Agencies prefer commercial music in Spanish spots. There are only a few original soundtracks, and they all seem to sound the same. An investigation of coincidences and creative solutions to connect with targets.
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Wakefield, Richard. “Suena bien, pero no potencia adecuadamente el concepto ni el sentimiento”. Tripodos. Facultat de Comunicació i Relacions Internacionals Blanquerna-URL, no. 26, pp. 81-94, https://raco.cat/index.php/Tripodos/article/view/187677.