Los efectos del video en la noticia web. Video effects in online news

Multimediacy is one of the fundamental characteristics of web-based journalism. Although the on-line media already offer multimedia contents, there are still few studies which demonstrate the usefulness of this type of content. In this article, we focus on the study of the impacts of video on the comprehension, satisfaction and attitudes of the readers of on-line news, attempting to find answers for those on-line media which want to know what type of contents can best serve their readers needs.

Key words: on-line journalism, cyberjournalism, video, web