Una aposta per una nova imatge turística: la col·lecció Comarques de Catalunya de la Direcció General de Turisme (1981-1984)

With the recovery of the Generalitat one of the aspects that the Catalan government
administered again was tourism promotion. During the Franco regime tourism promotion
had focused on a few themes and territories. When the jurisdiction was transferred to
the Generalitat the situation changed. A promotion was created including new attractions,
themes and locations. It is in this context that in 1981 the Directorate General
of Tourism began to publish the brochures Comarques de Catalunya. New tourism managers
worked from scratch to create a promotional tool based on the Catalan regions.
This situation creates, for the first time, an instrument for the tourism promotion of
some areas. This text analyzes the reasons and processes that led to the creation of this
tourism promotion tool.