Designing New Business Schools

In the face of social problems of ever-increasing complexity, businesses have become interested in the thought process of designers, two important aspects of which focus on users and systems thinking. Business education, in turn , can benefit by adopting some of the concepts and methods designers learn. These include learning how to frame problems, conduct ethnographic research, reason abductivel y, synthesise information and collaborate in groups. Teaching methods need to be practically focused and reflective. As an example, a design course taught in an Austrian business school helped trans form students ’ perspectives .